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Layout basically means the arrangement of predetermined items such as image, text and style on a page. It establishes the overall appearance and relationships between the graphic elements to achieve a smooth flow of message and eye movement for maximum effectiveness or impact. You just decide on placement, color, text, etc. for items you already have. Graphic layout plays a very important role in creating and achieving a successful design that easily attracts potential customers, is user-friendly, easy to understand has a universal appeal.