Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. As opposed to art, whose aim is merely contemplation, design is based on the principle of “form follows a specific function”.
Brand identity is a set of visual components that represents ideas, allows customers to remember a brand and distinguish it from dozens of others. It helps shape consumer’s perceptions about a company, build loyalty and trust, and make a brand memorable.
A Catalogue is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A catalogue is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of catalogues.
Event marketing can benefit your business in a variety of ways. Aside from helping to build brand presence before, during, and after the event, you can generate leads, pipeline value, and new opportunities. In addition to leads, event marketing can help promote a specific product or feature and increase overall customer satisfaction, retention, and engagement. Planning events can also give your partners and sponsors a tactical and visible engagement point to enforce their own return on investment.
Illustrations are a visual way to portray or illustrate a written text. They might help explain an idea or tell a story or provide decoration. They come in many forms both traditional and digital. Illustrations are found anywhere, especially in published media like magazines, books, posters, educational materials and flyers. In the digital space of websites and mobile apps, you’ll often find illustrations created by both freehand (using a digital tablet, for example) and vector graphics (using color and shapes to mimic an illustrative style). Illustrations have the unique freedom to exist without words, but still have the power to communicate ideas through their vivid storytelling. Details like expressions on characters’ faces help illustrations evoke deep emotion and connection.
Layout basically means the arrangement of predetermined items such as image, text and style on a page. It establishes the overall appearance and relationships between the graphic elements to achieve a smooth flow of message and eye movement for maximum effectiveness or impact. You just decide on placement, color, text, etc. for items you already have. Graphic layout plays a very important role in creating and achieving a successful design that easily attracts potential customers, is user-friendly, easy to understand has a universal appeal.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Motion graphic design, also known as motion design, is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual media) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics used in film and television opening sequences, and the spinning, three-dimensional station identification logos of some television channels.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected color lithography and made mass production possible.
Experiential graphic design is the application of communication skills to the built environment. It is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and construction teams. Experiential graphic designers try to solve problems that people encounter while interacting with buildings and space (also called environmental graphic design). Examples of practice areas for environmental graphic designers are wayfinding, placemaking, branded environments, exhibitions and museum displays, public installations and digital environments.
